Championing Legacy: A Celebration of Black Excellence & Style
TUSKEGEE UNIVERSITY
TUSKEGEE IS AWARE
Infused with Tuskegee's motto of Knowledge, Leadership, Service, this tee melds storied legacy with modern consciousness, echoing both the university's impact and our brand's essence
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HBCU Tuskegee football jersey
Radiating in black, gold, and crimson, and proudly showcasing '111', this jersey emphasizes leadership and self-expression, an homage to HBCU-bred visionaries.
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SKEGEE HAND KNITTED BUCKET
Blend Tuskegee pride with peak fashion. This crochet bucket hat, bathed in Tuskegee’s iconic hues, is the season's essential for every style-conscious alum.
BUY NOWCLARK ATLANTA UNIVERSITY
Clark is aware
A fusion of HBCU legacy and contemporary design, this tee is an emblem of Clark University's rich history and our commitment to self-awareness.
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HBCU clark football jersey
Donning the potent '111' on its back, this black, grey, and white jersey is a beacon of new beginnings and pure intentions, echoing the foundational values of HBCUs
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clark HAND KNITTED BUCKET
Infuse Clark's spirited colors into this season's streetwear rave. Hand-crocheted with dedication, it’s a stylish nod to tradition and a must-have for every trendsetter.
BUY NOWFLORIDA A&M UNIVERSITY
HBCU INSPIRED "111" Football Jersey
Featuring the transformative '111' number, this white, orange, and green blend mirrors the essence of manifestation, resonating with the vibrancy of HBCU culture.
BUY NOWNORTH CAROLINA A&T UNIVERSITY
ncat is aware tee
Showcasing the iconic Aggie mascot, this tee marries NC A&T's dynamic legacy with a modern awareness. It's a tribute to the university's deep-rooted contributions and our brand's unyielding ethos
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HBCU INSPIRED "111" Football Jersey
Embellished with the iconic '111', this white, blue, and yellow jersey symbolizes inspiration and creativity, a nod to the brilliant minds fostered by HBCUs.
BUY NOWHOWARD UNIVERSITY - ONLINE RELEASE ONLY
howard IS AWARE
Capturing Howard's pioneering spirit, this tee intertwines a rich educational heritage with today's call for awareness, reflecting both the university's monumental legacy and our brand's core ethos.
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HBCU INSPIRED "111" Football Jersey
Sporting the spiritual '111', this navy blue, red, and white ensemble celebrates growth and conscious awakening, saluting the pioneering spirit of HBCU alumni
BUY NOWMOREHOUSE COLLEGE - ONLINE RELEASE ONLY
the house IS AWARE
Echoing the legendary street brand, Bathing Ape, this unique design showcases likenesses of iconic Morehouse alums: MLK Jr., Samuel L. Jackson, and Spike Lee. It's a modern homage to Morehouse's influential legacy and our brand's cultural connection.
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HBCU INSPIRED "111" Football Jersey
With '111' signifying intuition and enlightenment, this maroon and white combination captures the spirit of tradition and legacy deeply rooted in HBCU history.
BUY NOWWE'RE COMING HOME!!!
WE'RE COMING HOME. AGAIN!
Dive into the enduring legacy of HBCUs, institutions that historically empowered Black Americans with both academic rigor and an atmosphere of unwavering inclusivity. As these monumental establishments continue producing the world's foremost engineers, entrepreneurs, and visionaries, we're returning for a second year, fueled by our brand's core values of self-awareness and love. Join us on this 4-school journey as we connect with the next generation of change-makers, spotlighting the unparalleled impact of HBCUs on Black learners.