Some shipping delays due to covid-19
Some shipping delays due to covid-19


our brand is all about self awareness

Style that inspires


New Releases


“In a universe of many different energies, self awareness is essential to my personal vibration. I represent The Aware Brand because The Aware Brand represents my beliefs and values of knowing myself as a whole being. The Aware Brand isn’t just a brand. It’s a movement not only for The Culture, but for impact and shifting of our world."

Adrienne Carter

“It's dope. Everything from the clothing style to the message. It distinguishes  you as someone different from the rest. It's almost like a show to people you have escaped the matrix.”

Terrell White

“It’s rare for a brand to inspire and motivate me to keep pushing, no matter how hard life gets. Also, to be Aware of my greatness. The Aware Brand does that for me. Just putting on a hat or shirt, boosts my confidence. 

Tyrone George

"I've never seen a brand that pays attention to quality and messaging like The Aware Brand. This brand came right in time in my life. I was going through some trials and tribulations and I came across their page and read an affirmation that changed my mood very quickly. This is a brand that I rock with!" 

Miles Williams

"I absolutely love my Aware Brand shirt! Seriously one of my favorite pieces of apparel that I own. To me, it signifies my awakening and my constant thirst for knowledge. ❤"


Not only is this product something I wear with pride, it's also baller.  It's sexy. It's high-quality material and doesn’t look cheap. And being part of the Aware brand means I'm part of something bigger than myself.  All in all, MORE than satisfied with this product."

Dev W