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    Welcome Aware Humans

    Where streetwear and self awareness meet.

    Shop with us!

    Self love is the best love!

    New love tees available now!

    Fashion with a purpose.

    New hats on deck!

    Our Vision

    Our Vision

    We are an apparel line that educates, enlightens and empowers our consumers through our clothes. We at the Aware Brand understand that self awareness is the bedrock of all other types of awareness. We aim to highlight the importance of self awareness and self love; and how those two qualities can lead to us manifesting our dreams and creating the lives we want!

    We are where streetwear and self awareness meet. Are you aware?

    The Story Behind The Brand

    Watch the video

    Stay aware!

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    NYC | DET | ATL