Legacy is super important to us at The Aware Brand. No other time of the year is the legacy of black people on display more than Black History Month. Even though black history is World and American history we are taking this month to give the tribe something special: our newest campaign all about being Black and Aware!
The main design is the I AM hoodie which draws inspiration from the Memphis Sanitation Workers Strike of 1968. Our memories as well as civil rights documents are forever imprinted with the famous I AM A MAN signs that the sanitation workers wore during the strike. Those signs are a statement to the world that the men knew their worth and wouldn’t settle for anything less. Similarly, our hoodies are a statement to whoever reads them that the person wearing it is an aware human, and is aligned with the legacy of historical movements that were dedicated to liberating the minds and bodies of black people across the world.
Show the world that you are aligned with the legacy of Black and Aware Humans that have always fought to push society and the world forward! Self awareness is the only starting point to truly transforming our lives. Click the link below to shop our capsule collection! Stay aware!