Celebrating Mindfulness in Sports: A Tribute to the Michigan Wolverines and JJ McCarthy
What's Up Tribe? We're buzzing with excitement and pride for the Michigan Wolverines, our 2024 NCAA champions! As a brand with roots in Detroit, ...
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"God Is A Woman": An Empowering And Disruptive Theory
Religion has played a significant role in shaping human society and culture, and for many people, it provides a sense of purpose and meaning in lif...
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5 Ways to Maintain Self-Awareness: Tips for Personal Growth
Self-awareness is a crucial aspect of personal growth and development. It involves having a clear understanding of your thoughts, emotions, and b...
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See Which Fashion Icon Pulled Up to Brooklyn Circus x The GAP Launch Event
Everyone loves a good collab right? When big corporations take an interest in smaller more niche brands we are usually torn; watching with half ...
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Nike Showed Us How They Are Breaking Into Web3 With dotSwoosh
Our people over at Black Brooklyn invited us to a dotSwoosh event at WOODstack on Flatbush Ave to be some of the first people to get information...
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Black History Month Inspired Streetwear Collection!
Legacy is super important to us at The Aware Brand. No other time of the year is the legacy of black people on display more than Black History Mon...
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Big KRIT to CBS: Why 2023 Will Be A Year To Remember!
We are only 3 weeks into the year and it has already been crazy! If you’ve been following us on social media you know how its been going but for ev...
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Here's How Tuskegee Is Showing All HBCUs Skegee Is Aware 👁
For the last stop on our HBCU tour we had to bring it home to Mother Tuskegee! With 2 out of 3 of our leadership team being Tuskegee graduates ...
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Clark Atlanta Campus Turns Upside Down During Homecoming!
We on tour!! If you’ve seen the promos lately you know we are on our very first HBCU tour! For the first stop you know we had to double back to ...
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What is Culturecon? Tap in for The Aware Brand's Culturecon Experience! 👁
Last weekend we hit CultureCon in NYC and it was a vibe! For those of you who don’t know, CultureCon has been an amazing gathering in Brooklyn...
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Streetwear in Atlanta Will Never Be the Same! 👁
ATLANTA IS AWARE It’s has been an eventful August in Atlanta! This city has a special place in the heart of the brand and August solidified t...
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Designer Don C Launches All City Collaboration With Foot Locker
If you grew up in the blog era you most likely have feelings of inspiration and excitement attached to this image.(Pictured: Don C, Taz Arnold, Chr...
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New Podcast Series About All Things Self Awareness!
When life gives you lemons you make lemonade. As cliche as this is, it is basically what a lot of creatives and business owners had to do duri...
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