Align with Aware Brand Movements!

Celebrating Mindfulness in Sports: A Tribute to the Michigan Wolverines and JJ McCarthy

What's Up Tribe? We're buzzing with excitement and pride for the Michigan Wolverines, our 2024 NCAA champions! As a brand with roots in Detroit, ...

5 Ways to Maintain Self-Awareness: Tips for Personal Growth

Self-awareness is a crucial aspect of personal growth and development. It involves having a clear understanding of your thoughts, emotions, and b...

Black History Month Inspired Streetwear Collection!

Legacy is super important to us at The Aware Brand. No other time of the year is the legacy of black people on display more than Black History Mon...

Designer Don C Launches All City Collaboration With Foot Locker

If you grew up in the blog era you most likely have feelings of inspiration and excitement attached to this image.(Pictured: Don C, Taz Arnold, Chr...

New Podcast Series About All Things Self Awareness!

When life gives you lemons you make lemonade. As cliche as this is, it is basically what a lot of creatives and business owners had to do duri...

Here's How Two Childhood Friends Turned An Idea Into A Foot Locker Partnership! 👁

Growing up in the same building in Spring Valley NY, we were always into art, fashion and music. When it came to clothes, our love for hats i...